Based in Oxfordshire, Wildfarmed buys and mills “population wheat” grain from UK farms. The farms must grow and adhere to the Wildfarmed ethos. Seeds should be sown in pasture with minimal soil disruption, different plants should be grown side-by-side, and livestock should enrich the soil through rotational farming. Additionally, crops must be grown free from chemicals.
- By sowing seeds directly into pasture soil disruption is kept at a minimum. This in turn helps the fertile ground hold moisture and encourages plants to forage deeper down into the earth.
- By growing different plants side by side (wheat, grasses, and legumes), the soil nutrients can be recycled.
- By allowing livestock animals into the fields, the need for unnatural chemicals and fertilisers can be eliminated. Animals can provide natural fertiliser through manure. Additionally, goats and sheep can help keep weeds at bay.
The founders include one-half of the DJ group Groove Armada and presenter George Lamb. Their quest through Wildfarmed Flour is to help improve the food ecosystem.
Our story begins in a field in France. Andy sold his music rights to buy a farm after reading about the horrors of the industrial food system. For years, he toiled and tested the farming methods that now underpin the Wildfarmed Regenerative standards. After a chance meeting in Ibiza, Andy invited his future business partners, George and Edd to visit the farm. Edd wrote a business plan to sell Andy's grain and open a bakery.
Andy knew his farming system worked when his farm was named the most innovative in France. He was knighted for services to agriculture and, for the real taste test, had locals queuing up to buy bread from an Englishman.
Fast forward to 2019. Andy convened with George (whose educational initiative, Grow, runs nature-based learning programs in schools) and Edd (the strategic thinker behind the business) to define the Wildfarmed vision. Adriana joined in, and together they embarked on a mission to reimagine the food system.
Over the last four years, the ever-expanding Wildfarmed team has worked tirelessly to create partnerships with farmers and food producers all across the UK, from loaves in local bakeries to high street retailers to pasta, pizza, lager, and everything in between.